The probability of a business paying various amounts of money for an
e-commerce presence ultimately depends on demographic features, experiences
with e-commerce from a buyer's and seller's perspective, technological
expertise, and knowledge of e-commerce opportunities and limitations.
Estimating functions to assign probabilities associated with the willingness
to pay for an e-commerce presence will assist in forecasting regional
likelihood of certain profiles paying various monetary amounts for an
e-commerce presence. In addition, if services are provided at no cost by a
third party, value to a society will be maximized by selecting profiles with
the highest willingness to pay.